Tesco opened the UK’s first interactive virtual grocery store in Gatwick’s North Terminal, allowing passengers passing through the terminal to combine browsing, as they would in a physical store, with the convenience of an online grocery shop and home delivery.
Nearly 30,000 people departing from Gatwick’s North Terminal each having an average of 70 minutes of downtime while waiting for flights.Putting this time to good use, this activity allowed customers to view a range of everyday products by scrolling through the unique moving screens on large virtual fridges. By scanning the product bar-codes with their smartphones they could add their chosen products to their online baskets, book a home delivery slot and checkout. Their shopping was then be delivered when they returned from holiday.
Tesco have tried this idea before in South Korea using bus shelters and subway sites.