A 'giant' replica will create maximum impact and brand recognition, firmly entrenching the brand as the brand of choice, in the mind of the all-important consumer.

Strategically, this is particularly effective, if placed at the point of sale e.g. outside or on top of shops, in forecourts, in pedestrian precincts in shopping centre's. Giant, replicas have been used by international, multi-national and local marketers to build awareness of their brands and boost responsiveness to their sales and marketing strategies.

Giant product replicas bring a brand to life by encapsulating a vision of the brand's personality. Product replicas can be used as stand-alone promotional items or as part of mixed-media campaigns, either placed above or attached to billboards, bus shelters, schools, shopping centres, leisure centres (such as the National Basketball Arena, the National Aquatic Centre, Fairy House etc) or petrol stations/garage forecourts.

While billboard, radio and television campaigns tend to run for a fixed duration, (as space must be rented and spots purchased), inflatable advertising can be carried on indefinitely. This builds brand 'pull', helping companies to attain market share and to sustain their market position.