Tesco opened the UK’s first interactive virtual grocery store in Gatwick’s North Terminal, allowing passengers passing through the terminal to combine browsing, as they would in a physical store, with the convenience of an online grocery shop and home delivery.
Nearly 30,000 people departing from Gatwick’s North Terminal each having an average of 70 minutes of downtime while waiting for flights.Putting this time to good use, this activity allowed customers to view a range of everyday products by scrolling through the unique moving screens on large virtual fridges. By scanning the product bar-codes with their smartphones they could add their chosen products to their online baskets, book a home delivery slot and checkout. Their shopping was then be delivered when they returned from holiday.
Tesco have tried this idea before in South Korea using bus shelters and subway sites.
In November 2010, H&M brought their flagship store in Amsterdam to life with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems. The campaign was done by Dutch agency Muse.
It’s back and going to be bigger and better than last year! With a host of Irish celebrities supporting this fantastic event to support ‘The Umbrella Foundation’ including Jamie Heaslip, The Coronas, Maser, Eoghan O’Gara and Michael Darragh MacAuley.
Friday 13th, July 2012
Following the success of last years ‘Haul’ we are calling on volunteers to participate in Haul4nepal 2012 in aid of the Umbrella Foundation.
Up for the challenge?
We need 72 volunteers in total to cycle at least one stage of the Haul. Each leg is approximately 20kms. Depending on your level of fitness and strength you can choose to cycle a Promobike or the less strenuous Elliptigo Bikes (www.efit.ie).
Each participant is asked to raise funds by way of sponsorship in aid of the Umbrella Foundation.
If you would like to be part of this amazing challenge either on a Promobike or the Elliptigo Bikes contact us directly to book your place or sign up on this page and we will be in touch with you.
The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk’s favorite cookie. [link]